Cookie Policy
Effective Date: 8 March 2023
Last Updated: 23 July 2025
1. Scope of this policy
This Cookie Policy applies to your use of the website www.toplcup.com (the Website), which is operated by topl ltd (we, us, or our). We use cookies to distinguish you from other users, enhance your experience, and improve our Website.
This policy should be read in conjunction with our Privacy Policy, which explains how we use personal data.
2. What are cookies?
Cookies are small text files that are placed on your device when you visit a website. They are used to make websites work more efficiently, enhance functionality, and provide information to the site owners.
Some cookies are essential for the Website to operate, while others help us improve performance or deliver more relevant advertising.
Cookies generally do not identify you personally, but some may be linked to personal information you’ve provided. For more information, please refer to our Privacy Policy.
3. Types of cookies we use
We use the following categories of cookies on this Website:
| Type | Purpose |
|---|---|
| Strictly Necessary | Required for the operation of the Website (e.g. shopping cart, login, and checkout functionality). |
| Functionality | Enable enhanced features and remember your preferences (e.g. location, login status). |
| Performance / Analytics | Help us understand visitor behaviour and improve the Website (e.g. page visits, time on site). |
| Targeting / Advertising | Track browsing behaviour to display more relevant ads and measure campaign effectiveness. |
A full list of cookies we use can be found in our Cookie Schedule (below).
4. Consent and control
When you first visit our Website, you will see a cookie banner asking for your consent to place non-essential cookies. You can choose to:
- Accept all cookies
- Reject non-essential cookies
- Customise your cookie preferences (if available)
You can also manage cookies through your browser settings. Most browsers allow you to block or delete cookies, but doing so may affect the Website’s functionality.
For more information, visit www.aboutcookies.org or check your browser's help section.
5. Third-party cookies
Some cookies are set by third parties, such as analytics providers (e.g. Google) and advertising platforms (e.g. Facebook, Klaviyo). These third parties may collect and use your data according to their own privacy and cookie policies.
You can opt out of interest-based advertising via:
6. Changes to this policy
We may update this Cookie Policy from time to time. Changes will be posted on this page and, where appropriate, notified to you.
We recommend reviewing this page regularly to stay informed about how we use cookies.
7. Contact us
This Website is operated by topl ltd, a company registered in England and Wales under company number 13552357.
Registered address:
131 Finsbury Pavement, London, England, EC2A 1NT
Email: hello@toplcup.com
COOKIE SCHEDULE
Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.
Cookies that we use on the Website:
Strictly Necessary Cookies
These cookies are required for the website to function and cannot be switched off.
| Cookie Name | Purpose | Duration |
|---|---|---|
_shopify_essential |
Core functionality including shopping cart and checkout. | Up to 2 years |
_merchant_essential |
Supports core transaction functions. | Up to 2 years |
_shop_app_essential |
Ensures proper operation of the Shop app. | Up to 3 months |
_shopify_s |
Session management and checkout functionality. | Session |
_shopify_y |
Shopify analytics and store performance. | 1 year |
cart |
Maintains items in your shopping cart. | Up to 1 month |
cart_currency |
Remembers your cart currency. | 1 week |
secure_customer_sig |
Verifies customer login. | 1 year |
_landing_page |
Tracks landing pages to optimize navigation. | 14 days |
_orig_referrer |
Helps track origin of website visits. | 14 days |
shopify_pay_redirect |
Ensures redirect to correct checkout session. | Short term |
Functionality Cookies
These enhance site features and remember your settings or preferences.
| Cookie Name | Purpose | Duration |
|---|---|---|
localization |
Stores your language and region preferences. | 14 days |
logged_in |
Detects if a user is logged into a customer account. | 90 days |
master_device_id |
Helps identify returning devices securely. | 1 year |
keep_alive |
Maintains session activity during browsing. | Session |
Performance / Analytics Cookies
These help us understand how visitors use the website and improve performance.
| Cookie Name | Purpose | Duration |
|---|---|---|
_ga |
Google Analytics – identifies users. | 2 years |
_gid |
Google Analytics – tracks user behaviour across sessions. | 1 day |
_ga_MXFXFZ4W86 |
Google Analytics – tracks site usage. | 2 months |
_ga_ZXTQBRL1FL |
Google Analytics – tracks site usage. | 2 months |
_ga_W6NECZNE63 |
Google Analytics – tracks site usage. | 2 months |
_ga_E2RS7HT946 |
Google Analytics – tracks site usage. | 2 months |
_shopify_y |
Internal Shopify analytics. | 1 year |
kl_sessionid |
Tracks sessions in Klaviyo. | 1 week |
kl_test_cookie |
Used to test Klaviyo functionality. | 1 day |
_hp2_id.91017801 |
Heap Analytics – tracks sessions and user ID. | 1 year+ |
_hp2_props.91017801 |
Heap Analytics – stores app-specific info. | Varies |
Targeting / Advertising Cookies
These cookies are used to deliver relevant advertisements and track ad performance.
| Cookie Name | Purpose | Duration |
|---|---|---|
_fbp |
Facebook Pixel – tracks users for retargeting. | 3 months |
_gcl_au |
Google Ads – stores ad click information. | 3 months |
_gcl_aw |
Google Ads – conversion tracking. | 90 days |
_gcl_gs |
Google Ads – campaign tracking. | 30 days |
_pin_unauth |
Pinterest tracking – anonymous user tracking. | 2 months |
apt.uid |
Klaviyo – tracks user identity for email campaigns. | 3 months |
