Why does every reusable cup feel like a compromise?

Leaky lids, fiddly bits, coffee that doesn’t taste quite right… Founder Eleanor had tried them all. She was working in sustainability, constantly on the move, and couldn’t find a cup that fit her life — or lived up to the values it claimed to support.

So she teamed up with her dad, Stewart — a product designer who loves solving problems. Together, they started sketching. Prototyping. Spilling coffee. And slowly, a better cup came to life.

Fast forward to now...

We’ve built a small but mighty team, working from London and beyond. We’ve patented our 360° lid (yep — sip from any side), embedded smart tech inside our cups, and shipped topl to cafés, companies and customers around the world.

But we’re still fuelled by the same idea...

Make the best cup possible.

One that’s joyful to use, made to last, and clever enough to make reusables the easy choice.

🌀 360° open-lip sipping – tastes like your favourite ceramic mug

🔒 Leakproof and lockable – twist to sip, twist to seal

🧼 Easy to clean – lid comes apart into 3 simple parts

📱 Tech-enabled – built-in NFC for tracking, rewards, and more

Designed for the real world

Our cups live on office desks. In backpacks. At the top of mountains. In the hands of baristas and brand merch teams and coffee lovers who want something that doesn’t just say “sustainable” — it feels it.

And when you actually want to use your cup, every day? That’s when change starts to stick.

The future? It’s refillable.

We’re just getting started. More designs. More ways to connect your cup to the world around you. And more reasons to make reuse part of the routine.

We believe good design can spark real behaviour change — and we’re here to make it happen. One sip at a time.